Hello and welcome! I’m so glad you’re here! I’m Ashley Shihab, a Certified Life Coach in Dallas, Texas, coaching go getters across the country who are navigating life transitions, burnout, career changes, relationship shifts, and seasons of emotional overwhelm.
Most of my clients come to me feeling stuck, disconnected, or unsure of what comes next. Many describe a deeper sense of lacking clarity around who they are, what they truly want, and how to actually move forward in their lives, and feeling stuck shows up on almost every intake form I receive.
Since starting my coaching business in 2019, I have coached thousands of clients 1:1, along with thousands more through group workshops and motivational speaking events. My work has been featured on Good Morning Texas, Texas Today, and in Fort Worth Weekly.
I used to often find myself thinking, “There has got to be more to life than this.” I graduated from TCU with a major in Advertising and Public Relations and absolutely no clear sense of what came next. I didn’t know who I really was at my authentic core, which made it impossible to know what I really wanted.
On the outside, I was doing everything I was “supposed” to be doing, but internally I didn’t feel fulfilled, aligned, or connected to the life I was living. That inner disconnect eventually led me into the world of personal growth and self discovery. I started with books and yoga, which eventually expanded into therapy, life coaching, and a deeper season of personal development that changed everything for me.
What I realized during that time is that I wasn’t alone. So many people are quietly asking the same questions:
• Why do I feel stuck?
• Why don’t I feel fulfilled?
• Is this really it?
That realization is what ultimately led me to become a life coach.
Before starting my coaching career, I spent 17 years in Corporate America working in executive support roles. While I was grateful for the experience and growth it gave me, I also knew I was being called toward something more aligned and meaningful.
While working full time, I went back to school to become a Certified Life Coach and began building my coaching practice. I’ve been coaching since 2019, and today I run a full-time coaching business supporting clients through personal growth, clarity work, and major life transitions.
Helping people return home to themselves and live a life that feels good to them, especially when they’ve felt stuck, lost, and burned out, is truly my life purpose.
One month after I obtained my Life Coaching Certification, I entered one of the most difficult seasons of my life. While building my business from the ground up, I began experiencing severe back and nerve pain that ultimately led to three major back surgeries (two lumbar microdiscectomies and a spinal fusion at L5S1).
There were periods where I couldn’t walk, couldn’t care for myself, and genuinely didn’t know what the future would look like. In that season, I had to fully embody everything I had been learning and coaching on – mindset, faith, emotional resilience, self confidence and personal agency.
What I learned during that time changed me. The ability to stay grounded in uncertainty and to use my mind to support my healing became more than coaching concepts, they became essential tools for survival and healing.
Today, I am pain free, and my recovery has been described by my doctor as miraculous. This experience shaped how I see resilience, healing, and what is possible when you stay committed to yourself through difficult seasons.
I go first in doing the work so I can guide my clients through their own transitions with honesty, embodiment, and real life experience. I don’t just talk the talk, I walk the walk and lead by experience.
Personal growth is a true passion of mine. I enjoy having sessions with my life coach and reading personal development books.
I have a rescue dog named Brutus, he’s a Chihuahua mix who sometimes makes an appearance in my coaching sessions and who always makes me smile. I am very active and can often be found walking Brutus, at a dance class, at yoga or at pilates.
I’m a big TCU Football fan (and yes I did travel to the National Championship Game and had fun in spite of the terrible performance), love to go to delicious restaurants and be out an about (I’m a total extrovert) and travel to Maine every summer.
I consider myself extremely blessed to be living out my passion and purpose and to help others do the same!